About Bygone Organic Milk:
Coming from an agriculture background, founders of BYGONE ORGANIC MILK took an initiative to provide people with natural, nutritious, healthy and organic milk. They have created a 15-acre lush green farm away from the pollution and the hustle & the bustle of big cities. , Bygone organic milk is delivered to the customers within a few hours of milking. This process keeps the nutrients and goodness of milk intact.
Issues faced by Bygone Organic
Staff of Bygone Organic are experts in their field, but absence of creativity and digital understanding made it difficult for them to make an online presence and get quality leads. Their online promotions failed to boost the conversion rate. Thus, their branding and promotion suffered.
Services provided:
· Created their website
· Handled their social media accounts – Facebook and Instagram
· Launched Social media Ad campaigns
Strategies followed by us:
We followed a set of strategies, firstly we conducted analysis of competitor social media pages, strategies. Based on our analysis, we optimized the website content for increasing quality traffic. Posts were created keeping in mind the interests of the target audience. Buyer persona was constructed separately for both social media platforms. For broadening the scope of improvement, Ad campaigns were launched on Facebook and Instagram.
Results Achieved:
· Page Impressions Increased by 81%
· Website traffic increased by 71%
· Page likes increased by 44%
· Leads received per day increased to 5-6 from 1-2
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