About Dr. Ekawali Gupta:
MBBS, MS (Obstetrics & Gynaecology), Gold Medallist
Dr. Ekawali Gupta is a Gold Medallist in 7 subjects and a distinction holder.
She did her MS-Obstetrics and Gynaecology from Indira Gandhi Medical College & Hospital Shimla (Gold Medallist) Greatly experienced in Laparoscopy Surgery, High-risk Pregnancies, Recurrent Abortions, Medical Disorders in Pregnancy, Gynaecology Endocrinology from State of Art Fortis Hospital Mohali. She has also been part of the team of Robotic Surgeries.
She has done infertility training at an Esteemed Institute and has given a number of rays of hope to the infertile couples.
She is medically and surgically very sound and believes in ethical work with up to the mark treatment for her patients.
Issues faced by client:
She wanted to build an online presence for herself and get new patients through social media.
Services provided:
· Social media content creation and distribution
· Designing posts for different platforms
· Devised social media campaigns, advertising and analysing
Strategies followed by us:
Before planning any new campaign, we try to understand what the client’s end goal is. And since the purpose here was to build awareness and get new leads here’s what we did:
Extensive research to find out what hashtags will work best for the doctor.
Figure out what is the best time of the day to post.
Gave as much Ob-Gyn related information as possible and thus got people more involved with Dr. Ekawali Gupta’s page.
Put up stories to figure out what Dr. Ekawali’s audience is looking for and plan posts accordingly.
Posted video content to address the issues mothers had along with her patient's experiences and this built credibility turned those viewers into loyal patients.
We also devised campaigns where she has addressed issues of her online audience, this helped her to connect with a wider group of audience which led to video consultation.
Results achieved:
Increased Impressions - 83%
Increase in Likes - 75%
Increased Organic Reach by - 45%
Page engagement increased by - 37%
Leads received per day increased to 4 - 5 from 0 - 1
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