About JapJee Family Dental Clinic:
JapJee Family Dental Clinic is one of the leading Dental chain in tri-city i.e. Chandigarh, Panchkula and Mohali. WIth a team of highly qualified and experienced dentists. They specialize in the treatment of Dental Implants, Teeth Whitening, Dental Surgery, Root Canal and all dental related issues.The company follows an evidence-based treatment approach and the highest quality of dental services through their committed and positive attitude.
Problems faced by the Client:
Due to their tight schedule, it became difficult for the staff to manage marketing activities along with handling patients. Due to this JapJee Family Dental Clinic was finding it hard to increase their online reach and get new clients. Therefore, it became really important to get new quality leads without spending a lot of time on marketing activities.
Their contention began when Japjee Dental clinic started advertising on AdWords With higher competition for key search phrases, Japjee account was becoming far more expensive and providing a poor return on their investment.
Strategies followed by us:
.
Japjee Dental clinic premiere service had its own campaign from the beginning, but it was time to refine the campaign and improve its CTR.
The more relevant an Ad is to a user’s search, the more likely that user is to click-through. For example, when a user searches for “Dental Implants ,” they will most likely click on an Ad with the title “Dental Implant.”
We took Japjee “Implant” campaign and expanded it from three Ad groups to six. By making the Ads relate more to specific keywords, the click-through rates started improving immediately.
Results Achieved:
The campaign started driving results in no time as the ads were focused around their core service .Therefore with a significant decrease in cost per click from ( Rs 70 to 40 ) and increase in number of clicks .We drove a ROI of 375% in a span of 45 days.
Comments