About RaashanWalaa- Hypermarket:
RaashanWalaa is a hypermarket, based in Kurukshetra, Haryana. It offers a one stop shopping experience to its shoppers. It offers wide variety of products such as grocery, crockery, comfort wear & essentials, home appliances, children games & toys, stationery, home décor and considered to be a one stop market for all the household needs
Issues faced by client:
With wide variety of products, they wanted to build social media presence in a way that each and every product could be highlighted to the targeted audience. And they also wanted to grow their online reach to the sub-urban areas around Kurukshetra, as they also offer home delivery services.
Services provided:
· Social media content creation and distribution
· Designing posts for different platforms
· Devised social media campaigns, advertising and analysing
Strategies followed by us:
Before planning any new campaign it becomes necessary for us to understand nitty-gritty of that particular business. And to cover a wide variety of products, posts are created keeping in mind features of each and every product. Benefits are highlighted considering the interests of audience of different age groups. And for ongoing improvement, Ad campaigns are launched on Facebook and Instagram from time to time.
Results achieved:
· Increased Impressions- 65%
· Increased organic reach- 15%
· Page likes increased by – 10%
· Increase in engagement – 78%
· Leads received per day increased to 3-4 from 0-1
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