An average dentist needs more than 15 patience a month in order to grow and succeed in their line of work.
The problem is the traditional marketing techniques will just not cut it anymore. 75% of the people look for a dentist online so it is now becoming necessary for dentists to adapt and take up new ways to promote their practice to get new patients.
Fortunately for you, we have listed a few ideas that might help you build a strong presence online:
1. Doctor Up Your Website
The website is the foremost interaction any patient has with the website.Therefore the patients would analyze the type of services offered on the website itself . 50% of the people said, the functionality of the website is one of the most crucial factors that helps them decide the credibility of the business.
Once they are on the website, you have 0.5 seconds before they form their opinion.
These are the few things you can do on your website to get more traffic:
• Appointments
• Payments
• Renewal of Prescriptions
• Content that helps patients keep their mouths—and lives—healthy
The above can get people to your website but what'll keep them on your page is, it being:
• Fast
• Secure
• Mobile-friendly
2. Start a Dental Blog
“Does banana peel work to whiten teeth?”
“Does baking powder helps in whiten the teeth
“Is Dental Implant a painful procedure “
Is there a blog section on your website for these topics ?
If you don't, you are losing out a lot of traffic in terms of potential customers
Nowadays people are always looking for answers online. What kind of toothbrush to use, Which is the better toothpaste brand and so on....
You need to have content on your website that catches these curious patients' attention so that they land on the website and as an added advantage know more about your business.
3. Optimize Your Blog Posts and Dental Website Pages for SEO
SEO means for search engine optimization. It’s the process of editing your website content and code so the search engines can understand it better and rank your web pages higher in the search results for related queries.
For maximum success, you'll need a website that is:
User Centric content
• Mobile-friendly
• Secure
• Having page on page of quality content
• Adequately present on social media
4. Create Shareable Images and Post on Social Media
Social media isn’t pace where you just share images and videos to your users for awareness purpose .It’s much more than that .Let’s have a look at these factors -
- It brings value
- It's entertaining
- It defines you
- To get the word out about a cause or brand
- You JUST liked the post
If the post you create fulfills any ONE of the above criteria, you have got yourself a SHAREABLE image.
Here are a few ideas for social media dental posts:
• Remind your users about the advantages of cleansing your teeth , regular dentist check up and much more by creating engaging post for them
• Create simple info graphics because they’re easy to read, enjoyable, and can nudge potential patients.
• Show before and afters – People always want to look like an “after,” and seeing someone with a “before” smile that looked like theirs does now could be the swift kick in the rear they need to go after that “after” for themselves.
5. Take Out Pay Per Click Ads for Your Highest-Converting Dental Keywords
Approximately 50% of people say they don’t go to the dentist because it costs too much. A way around this, is to take out pay per click search ads and advertise prices and special offers.
Here’s an extremely simplified checklist of how pay per click ads work:
[ ] The first and foremost step you do is to choose the right set of keywords .This is basically a user would search for those particular keywords and obviously you want your ads to show up in the very first place . for example if you choose the keyword Dental Implant
Now the next step is to create an ad copy related to that keyword for example
Best Dental implant in xyz city
So whenever an user searches for this particular keyword your ad copy would be placed in the top and obviously he is likely to convert if your website/landing page is with accordance to your keywords
When they click on your ad, you pay a certain amount of money
By advertising your price upfront and labeling it a special, you’re addressing one of the biggest pain points consumers have.
If you choose to take out PPC ads, get the advice of a professional. Google makes it seem easy. It’s not. That’s where our expertise comes in. We can help you run these ads in a better way
6.Ask Dental Patients for Reviews. Then Ask for More.
Whenever a patient searches upon a new dentist he/she looks after the reviews of the patients and would also look after their experience .In fact, around 75% of the people believe online reviews as much as they would believe in a recommendation from their family or friends.
Here are a few ways you can ask for review:
• A quick testimonial after their appointment
• On Facebook
• On Instagram
• On websites where you have your practice listed
• Via Email
In short ask for reviews all the time.
We hope this was helpful so it’s time to execute your marketing strategy. Or, you can just hire a digital company to take care of all of this (and much more), for you!
Executing your marketing strategy isn’t child's play. It takes perfect timing, lots of hard work, and hyper-dedication. Sometimes dentists make the mistake of arming themselves with creative dental marketing ideas, but then don’t take into account that they also need to be executed perfectly.
If you don’t have enough time to dedicate to your marketing ideas,
You need a professional agency who would look after the activities and the ROI of the marketing campaigns
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