Social Media is the quickest and probably the easiest way to promote any business. Having said that, just posting pictures is not going to cover it. Of course posting pictures is the first important step to get people to notice your café, but that is just that, One Step! How you follow that up is more crucial.
Let us tell you a few tricks and tips that will help you market better on Social Media:
Ask for opinions / Run polls
You could run full polls on your SM which will not only get people to interact with you but will also help you understand your audience better. You can ask them about the food they like, what kind beverage would they prefer, so on and so forth
2. Incentives and offers
Put out interactive content, contests, etc. wherein people can participate and as a gratification you can offer them various options like discounts, redeemable coupons and free drinks. You may be surprised how even small rewards deliver a sizeable lure.
3. Reviews and Loyalty
Ask your customers to review your café online, ask them to write about the wonderful experience they had when they visited your place. Another great way is, to give them loyalty cards with points system. They can accumulate points and redeem it for a free drink/meal
4.Happy Customers
As valuable reviews are, the customers may not always have time to write one, the alternative is for you to write it for them. You can put up reviews on behalf the customers having a good time at your café, putting up pictures or tagging them makes it more credible.
5.Get Creative
Sometimes it pays to make posts that are just entertaining. Humor goes a long way. With the memes becoming the new way people talk to each other. Every time that post gets shared or commented on your brand also reaches more people.
Just try and put content that will get people to engage with you. Engagement can be comments, shares or even just likes. Every time people engage with your post it boosts your brand awareness. Also important is to plan your long term and short term engagement strategies, if you need any help reach out to us!
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