What is Reels?
In simple words, reels in Instagram’ new feature that lets you shoot and create small clips of 15 seconds with various filters and music to present your brand in a fun, informal and entertaining way.
With reels gaining popularity, most businesses want to know if it is the right tool for promotions. Let us start by telling you, a few ways how you can use reels:
Educational content
Product reviews
Case studies
Testimonials
Behind the scenes
Sneak peaks
About your brand
Now that we’ve told you how you can use these tools let us also tell you the advantages reels have.
Reels appear in the explore section, so even users who aren’t following you, can see and engage with your content, so this is a great way to get new people into your ecosystem.
They do the job of engaging people exceptionally well. People tend to tag their friends if they find videos that are funny or interesting. This increases your reach.
Reels are a great way if you have content that just pictures cannot cover but is not even enough for a full-fledged video. For instance, if you are a travel company 15 second is the best option for you to showcase the experience of any place.
You can keep your feed focused on what your brand has to offer, whereas reels could become a medium for you to bring out the playful side, helping your audience to relate more to you and your brand.
Take a look at what some brands are already doing to create wonders!
1.Louis Vuitton: https://www.instagram.com/tv/BysAfHFA-d3/?igshid=11z9r6wepqn7j
2.Sephora France: https://www.instagram.com/tv/B2Ew4GXITum/?igshid=f9go88mcp3vd
Creativity and interesting concepts are what the users appreciate the most when we talk about content. These reels give you more room to experiment with new ideas and test the effectiveness of any strategy. With the ban of Tik Tok (in India) users are really enjoying this new concept. The endless scrolling navigation hooks the users, which is great, as you can not only make your brand, more relatable with numerous reels, this may be the funniest way to increase your brand awareness. For anything else you can always reach out to us @digiswot.
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