Owning a small business, you must be thinking: does your business need digital marketing? You are using some traditional marketing methods and things are working well for you so, why does your business need to be on the digital market? How does marketing a small business online can be beneficial?
Firstly, we want to tell you, YES, even small businesses do need online marketing solutions. Every brick and mortar can, and must be represented online in this Digital Era. Let us give you a few reasons why we say this!
Let’s put some important facts on the table to understand this dire need for marketing a small business online.
• 76% of the total population of the world uses Facebook for searching any content.
• If we talk about Instagram, it is estimated to have 909 million users by 2021 and will surpass 988 million users by 2023.
• According to a survey, 87% of buyers start searching for products to buy online.
To ignore such massive market size and not taking efforts for marketing your small business online would be a huge loss for your business.
There are 6 more reasons to invest in marketing a small business online-
1. Build long term customer relationships:
One of the most important things in a business is to build a strong relationship with your customers. And with increasing competition it has become a big challenge to retain and re-engage customers. More than half of the world is using the internet. Imagine how many customers you are missing out on, by not marketing your small business online. It’s safe to assume that by using digital solutions for marketing a small business online will help you to target new customers and engage them for the long term.
2. Multiple channels to boost conversions
Each customer is different, and is receptive to different kinds of approach. Some customers are interested in email marketing campaigns while others prefer blogs and some like targeted ads to feel engaged enough to buy your products.
Digital Marketing offers you multiple channels to boost your conversions like Email Marketing, Social Media Marketing (facebook, instagram, etc), Google my business, SEO, Google Ads and many more. Therefore, marketing a small business online will open multiple channels for you to grow your business and boost your sales.
3. Helps you to know about your potential customer’s interests
To convert new customers, it’s important to know about their interests and needs, to find out, how will your products fulfill their demands?
By marketing a small business online, you can effectively use digital tools to learn more about what their target customers search for, on the internet. This market research using digital tools will help you to create personalized and targeted marketing campaigns for several buyer personas and eventually turning them into buying customers.
4. Measurable ROI
You create marketing campaigns and you implement them. And after that?
Marketing a small business online not only helps in creating targeted digital marketing campaigns but also helps in measuring results from it. What worked in the previous campaign and what went wrong? It gives answers to all these questions so you can accordingly alter your marketing strategy because at the end of the day, what you are taking back home is all that matters in every business and thus online marketing for small businesses is more beneficial as the returns are measurable.
5. More Affordable
It becomes a little difficult for small businesses to afford big billboard ads, TV ads and newspaper ads. Marketing a small business online not only offers affordable marketing techniques but also promises a wider reach to the relevant audience. For example, just by spending Rs. 500 on a Facebook ad you can reach more than 5000 targeted audiences making online marketing for small businesses is the least expensive one.
6. Your competition is already online
According to a survey, about half of the small business owners are planning to use digital marketing strategies and many are already marketing their small business online. This means that most of your competitors are already using digital marketing solutions to expand their business. Many have their own websites by now, few have active social media platforms, some are doing content marketing and some have a number of great customer reviews on their Google listings.
What do you have?
It’s high time now that you catch this digital marketing train and adapt to this Digital Era. Market your small business online to expand your customer base..
We have given you enough reasons why marketing a small business online has become so important and we have just the right team of digital marketing experts to help you, build your brand, contact @digiswot today!
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